I am a mobile notary. I meet many interesting people and drive through one of the most beautiful areas in the US. After working in law offices for over 20 years, I love working out of my home and car.
I travel to people's homes, workplaces, and medical facilities. It is fascinating to see the different ways people live, work, and get care. I have been welcomed into mansions and campers. I have walked through ankle-deep carpet in high-rise offices. I have stood on muddy ground and sworn in construction workers who were perched high above me on roof trusses. I've applied my seal to documents while aboard rocking sailboats.
I have witnessed the signatures of happy couples signing adoption papers. I have rushed to deathbed signings of Wills where everyone is quiet and kind. I have cuddled 6-day-old Labrador puppies. I have seen highly improbable hair colors on the heads of toothless women. I have had men insist that I admire framed photos of them holding large dead fish.
You cannot beat this work for variety.
Most mobile notaries only do work involving home loans. But there are many advantages to developing other types of notary services:
*You are paid at the appointment – not by a check in the mail one or two months after the event.
*You work from home.
*You have the opportunity to help people who have transportation problems, such as the elderly.
*You keep busy when home loan work is light.
*You have a steadier cash flow.
*You meet a wide variety of people.
*Work is much more interesting: you never know what the next phone call will bring!
The most successful notaries do far more than just hand out cards to get work. They research the demographics of their local areas, they create business plans, and they mount a strategic marketing campaign. You will need to learn:
*The marketing materials you need.
*The demographics of your area.
*How to interpret the demographics to recognize potential clients.
*Which government resources offer free professional consultations for your small business.
*The types of documents needing notarization and the people who need them.
*How to get referrals.
*How to get yourself known in your community.
*How to handle specific types of signing situations.
The main two places the general public looks for notaries are the Yellow Pages and the internet. You only need a listing in the Yellow Pages under Notaries Public, not an expensive display ad. You need a website. It can be very plain but it must have well-written text. Learning about search engine optimization and utilizing those techniques will pay off in getting a higher ranking on Google and Yahoo. A high ranking means people will be able to find you easily.
There are many additional ways of helping customers find you. Which methods will work for you depend on elements of your community. For example, if you have a large population of retired people in your area, find out about the kinds of documents they normally need to have notarized. Discover who they ask for referrals to notaries, bookkeepers, and other service providers. Another example: if you live in a place that gets lots of tourists, be certain to provide cards to the reception desks at the big hotels.
It is important that you create and run a powerful marketing campaign. Do your research, create your strategy, and discuss it with seasoned professionals. The more effort and intelligence you put into your marketing plan, the more successful you will be.
Copyright 2006 by Laura Vestanen
Laura Vestanen is the authoress of the only book on marketing non-loan mobile notary services. This 15,000+ word booklet sells for only $9.88 + SASE. For more information visit http://www.ProfessionalNotary.com/7.html
[tags]marketing,notary,public,advertising,work,home,mobile,customers[/tags]
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